We’ve expanded the
Competitor tab
with deeper visibility and clearer opportunity signals:
Screenshot 2025-11-26 at 3
  • See
    which search terms your competitors (and your own brand)
    are ranking for. Just click any brand to reveal their terms and metrics.
  • Spot gaps instantly with
    attention flags
    marking terms where competitors rank and you don’t.
  • Use the new “
    Show only search terms where your brand is not found
    ” toggle for a focused view of missed opportunities.
  • Enjoy richer data when expanding any search term, we’ve added
    additional metrics to each competitor preview
    for a clearer comparison at a glance.
To access the gap analysis, go to the Competitor Tab and then click on any of the brand you want to analyse.
https://youtu.be/hVSGJYbM5Os