We’ve fixed a long-standing blind spot in how performance metrics handle keywords that fall out of the tracked range (OTR).

Previously, if a keyword dropped from a high position (e.g. Top 3) to OTR, it could be ignored in calculations. This sometimes resulted in misleading metrics, like showing positive movement when rankings had actually declined.

Now, you can control how OTR keywords are treated across all performance metrics:

New setting: “

:

This applies everywhere: dashboard, project overview, reports, emails, and exports.

We’ve upgraded Alerts to make them more actionable and less noisy, so you can focus on what actually matters.

We’ve improved how Share of Voice is calculated to give you a more precise, time-aware view of competitive visibility for your keywords. As a result, your charts may look different, reflecting a more precise view of search visibility over time.

Instead of updating on a fixed daily schedule, Share of Voice now refreshes continuously as keywords are scraped. That means fresher data and more responsive insights.

Previously, the top 10 competitors on your SOV chart were based on the most recent rankings, even when viewing a historical date range. Now the chart shows who the top competitors actually were during the period you’re viewing. If a competitor dominated your space 6 months ago but has since dropped off, you’ll see them where they belonged, giving you a much more accurate picture of how your competitive landscape evolved over time.

You may notice shifts in historical trends. Those changes reflect a more precise calculation designed to better capture movements in search visibility.

We’ve launched the , allowing developers to programmatically access the same aggregated AI visibility reporting shown inside Keyword.com.

This new endpoint returns:

You can now pull complete AI visibility reports directly into dashboards, BI tools, and custom workflows.

Documentation is available here.

We’ve made the search location used for each keyword visible and explicit in the product.

Previously, if no location was selected, Keyword.com would automatically apply a country-level location in the background based on the Google domain being tracked (for example, google.com → United States, google.co.uk → United Kingdom). This was done to keep rankings consistent and avoid fluctuations caused by changing proxy locations.

The underlying tracking logic has not changed. The only difference is that:

The applied location is now shown in the keywords table

A location is required during keyword creation instead of being silently applied

This change improves transparency and aligns with how Google serves results today, where country TLDs are increasingly deprecated and location is the primary way to ensure stable, accurate rankings.

You can change the location at any time to track a different country. Locations are country-level and not city-specific.

We’ve expanded the with deeper visibility and clearer opportunity signals:

To access the gap analysis, go to the Competitor Tab and then click on any of the brand you want to analyse.

You can now add tags to your AI Visibility search terms, making it easy to group, organize, and report on prompts by brand, product lines, use-cases, campaigns, or topics.

Tags give you more structure and control, especially as your list of prompts grows. You can quickly filter by theme, run cleaner audits, segment performance, and keep your setup aligned with how your teams actually think about visibility.

What you can do now:

• Tag prompts by brand, product, campaign, audience, or anything custom

• Filter metrics and reports by tag

• Keep your workspace organized as you scale tracking

• Build clearer insights for different internal teams or clients

This is a small addition that unlocks a lot more clarity as AI tracking becomes more strategic and complex.

We’ve updated how movement is displayed when a keyword is Out of Tracked Range (OTR) according to our Hybrid Tracking Model.

Previously, movement could look inconsistent when a keyword moved in or out of the tracked positions. With the new logic, movement indicators now behave predictably and match how Hybrid tracking works:

This improves clarity and avoids misleading movement values when keywords fall outside the Top positions collected under the Hybrid model.

Learn more:

We’ve improved the Keyword Ranking Table!

When you turn on the Tracking URL column, you’ll now see the tracking method displayed, just like in the Ranking URL column. This makes it easier to identify how each keyword is being tracked at a glance.

We’ve made bulk importing even more flexible! You can now:

📖 Learn more in our CSV Import Help Guide