We’ve expanded the Looker Studio connector by adding four key metrics to give you deeper insights into your keyword performance:
  • Search Intent
    – Understand the intent behind ranked keywords (Informational, Navigational, Transactional, etc.).
  • Visibility
    – Measure how prominently your keywords appear in search results.
  • Estimated Traffic
    – Get a clearer picture of the potential traffic driven by your keywords.
  • SERP Features
    – See which special search results (Featured Snippets, Local Pack, People Also Ask, etc.) your keywords are appearing in.
With these additions, you can now build even more powerful reports and visualizations directly within Looker Studio!
Check out our connector here and read more about the data available here.