Location is now shown explicitly for all keywords

We’ve made the search location used for each keyword visible and explicit in the product.

Previously, if no location was selected, Keyword.com would automatically apply a country-level location in the background based on the Google domain being tracked (for example, google.com → United States, google.co.uk → United Kingdom). This was done to keep rankings consistent and avoid fluctuations caused by changing proxy locations.

The underlying tracking logic has not changed. The only difference is that:

The applied location is now shown in the keywords table

A location is required during keyword creation instead of being silently applied

This change improves transparency and aligns with how Google serves results today, where country TLDs are increasingly deprecated and location is the primary way to ensure stable, accurate rankings.

You can change the location at any time to track a different country. Locations are country-level and not city-specific.